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Neuromarketing Explained
“The trouble with market research is that people don’t think how they feel, they don’t say what they think, and they don’t do what they say” - David Ogilvy On Wednesday night, part of the Zeitgeist...
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A sense of ownership
In an increasingly homogenous and globalised world, how important is craft? In some industries, the concept of owning something tangibly has become redundant; an antiquated thought that occupies old...
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On demographics, devices and ‘Downton Abbey’
“Keynesian paradigm shift” was a term Zeitgeist was introduced to back in those glorious days of university. We’re often on the lookout for that next shift. 2003 was the first time when Zeitgeist...
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Studying the Studio Brand
Apple’s powerful brand helps it sell its various computer devices to customers. Nike’s brand is similarly beneficial as far as sports shoes and apparel are concerned. Both brands have a certain...
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On the danger of trends
Around this time of year, many companies, journalists and soothsayers become prone to taking educated guesses at trends in the coming year(s). Zeitgeist itself is guilty of such crystal ball gazing,...
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The Leadership Legend – CEOs, David Petraeus & Marie Antoinette
Zeitgeist has found himself leading projects several times over the past year. The prospect can sometimes be a challenging one, and the received wisdom is that looking to the past can help shed light...
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The Big Data Fallacy
The latest issue of Foreign Affairs features the cover article “The Rise of Big Data” by Kenneth Cukier and Viktor Mayer-Schoenburger, which mostly details some of the incredible ways companies like...
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On past and future innovation – Disruption, inequality and robots
How to define innovation, how has it been studied in the recent past, and what does future innovation hold for the human race? Sometimes the word innovation gets misused. Like when people use the word...
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